Occam's Razor

MARCH 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Premium subscribers see: TMAI #298: Smart Statistical Significance Reporting. ]. Is there room for an alternative explanation?

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Assaf Cohen, who runs Solitaire Bliss , a company that makes games for publishers, explains, “Follow up emails are incredibly important. Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Consider this, conversion rate could go up by a statistically significant percentage… While revenue actually goes down. publishes a ton of data. Ok, strictly speaking Euler. But, let's not get pedantic.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

FEBRUARY 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. First, a little step back to imagine the bigger picture. You can sign up here – I donate all revenues to charity.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Andrew White

JANUARY 11, 2021

This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60