Smart Data Collective

JULY 9, 2023

Optimizing Conversion Rates with Data-Driven Strategies A/B Testing and Experimentation for Conversion Rate Optimization A/B testing is essential for discovering which version of your website’s elements are most effective in driving conversions.

Optimization 74

Optimization Data Analytics Analytics Data-driven 74

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

MARCH 23, 2021

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment).

Analytics 131

Analytics Scorecard Strategy Testing 131

Smarten

MAY 11, 2017

Advanced Data Discovery allows business users to perform early prototyping and to test hypothesis without the skills of a data scientist, ETL or developer. Advanced Data Discovery ensures data democratization by enabling users to drastically reduce the time and cost of analysis and experimentation.

Experimentation 49

Experimentation Visualization Business Intelligence Predictive Analytics 49

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

KPI 124

KPI Metrics Measurement ROI 124

Smarten

NOVEMBER 3, 2017

Empowers business users with access to meaningful data to test theories and hypotheses without the assistance of data scientists or IT staff. These tools are necessary to business success in today’s market. Original Post: Advanced Data Discovery and Augmented Analytics: Simple, Sophisticated Tools for Business Users.

Analytics 40

Analytics Visualization Experimentation Cost-Benefit 40

Smarten

JULY 3, 2017

When an enterprise selects a self-serve business intelligence solution with Advanced Data Discovery , Smart Data Visualization , Plug n’ Play Predictive Analysis and Self-Serve Data Preparation , it can create an environment where business users are empowered and become greater assets to the organization.

Predictive Modeling 40

Predictive Modeling Visualization Business Intelligence Experimentation 40