datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

The beliefs of this community are always evolving, and the process of thoughtfully generating, testing, refuting and accepting ideas looks a lot like Science. It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Additionally a sign of mastery of segmentation analysis (only likely if you have Analysis Ninjas, hence a good test) is if you see User, Sequence and Cohort segments/analysis , along with the normal Session and Hit level segments/analysis.

Data-driven 140

Data-driven Consulting Reporting Marketing 140