datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. but commitment to uniqueness is inconsistent. They like simple things.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

SEPTEMBER 24, 2012

It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc).

Advertising 165

Advertising ROI Metrics Marketing 165