article thumbnail

What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

article thumbnail

Introduction To The Basic Business Intelligence Concepts

datapine

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

article thumbnail

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Performance Evaluation. Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You may also reward top achievers and encourage your staff to perform better. Customer Lifetime Analytics.

article thumbnail

Winning With Data: Say No To Insights, Yes To Out-of-sights!

Occam's Razor

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Do fully featured trials or interactive demos work better on the website? This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here – all revenues are donated to charity.

article thumbnail

Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer immediate visualizations and interactivity, while reports provide in-depth insights that require thorough examination.