Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MAY 16, 2022

How Can You Use Data Analytics for Better Customer Engagement? Customer engagement refers to interactions with consumers through different channels to build better relationships. Use analytics to optimize in-product ads. Data analytics can help optimize all of them! Adopt personalized services.

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

DECEMBER 2, 2021

Marketing via text messaging can do both. You will be a lot more successful with your marketing strategy if you are able to use big data to optimize your strategy effectively. There are a number of reasons that data analytics and AI are becoming so important to the future of SMS marketing.

Data-driven 101

Data-driven Marketing Strategy Advertising 101

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 78

Marketing Data Analytics Analytics Interactive 78

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. Salesforce combines data analytics and AI to help sales professionals automate many important processes. Post-sales customer journey optimization.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Occam's Razor

JUNE 7, 2017

If someone bothers to interact with the post, the posted comment is a spam or totally useless. Which in turn lead to even fewer customer interactions for content posted by brands. Why should your company be on Social Media 5x per day to get a lousy 20 interactions with your brand? Could you not get 100x ROI from the 0.25

Advertising 162

Advertising Marketing B2B ROI 162