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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. Email Marketing. Google ads.

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A CEO Question: Start With Culture OR Tech?

Mark Raskino

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT?

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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics. Some use cases are already in production and generating revenue.

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