Key Performance Indicator Magazine Measurement Metrics 
Occam's Razor
APRIL 23, 2012
You know the drill: Measure. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? Metrics are a problem.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. But it is not a key performance indicator. I love bounce rate.
Occam's Razor
FEBRUARY 28, 2017
To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.
Occam's Razor
FEBRUARY 3, 2014
I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? We'll end with measurement (see tweet above), let's go figure out the first challenge first.
datapine
AUGUST 21, 2019
The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. By knowing your numbers and leveraging the power of the right metrics, you stand to set yourself apart from the pack, boosting your profits in ways you never before thought possible. From Fiction To Reality.
Expert insights. Personalized for you.
152 
Let's personalize your content