Key Performance Indicator Magazine Optimization ROI 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.
Occam's Razor
APRIL 29, 2013
But it is not a key performance indicator. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. All you need to do is fix the bounce rate. Page views.
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