Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.
CIO Business Intelligence
MARCH 9, 2023
CIO magazine identifies the top 10 most in-demand tech jobs and says that 86% of technology managers say it’s challenging to find skilled professionals. Inspect project plans to ensure it includes full and rigorous testing, especially around security, full quality assurance, and performance optimization. IT Leadership
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Smart Data Collective
JULY 4, 2022
An article published in ED Tech Magazine last month discussed some of these developments. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI. The emergence of the metaverse opens up a whole new realm of possibilities for learning and development. Mobile Learning.
Smart Data Collective
APRIL 1, 2021
Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Big data has produced effective results for companies to devise the right pricing strategies and optimize profits. Increased customer loyalty means increased ROI on all the marketing investments a company makes.
Jet Global
FEBRUARY 18, 2020
Previously, executives often relied on “squishy metrics” to prove they were generating revenue, reducing costs, optimizing CapEx or OpEx, or retaining customers. I think a lot of business leaders see AI on the cover of a magazine, read a brief article about it, and never really grasp why or how it could benefit the business.
Occam's Razor
JULY 6, 2015
A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. This one optimizes for a local maxima and not a global maxima.
Smart Data Collective
AUGUST 21, 2019
You can use big data to segment customers, identify growing market opportunities and optimize campaigns far more effectively. A growing number of advertising platforms such as Facebook are using AI and other big data technology to get more value for their marketers, which means that your ROI will be higher as a marketer of digital products.
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