Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. But it is not a key performance indicator.

Marketing 166

Marketing Metrics Advertising Measurement 166