Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

APRIL 1, 2021

Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Therefore, more and more brands are starting to adopt dynamic pricing strategies and changing their products’ prices accordingly. However, companies need big data yet again to gauge this ROI.

Big Data 109

Big Data Marketing Data-driven ROI 109

Smart Data Collective

JULY 4, 2022

An article published in ED Tech Magazine last month discussed some of these developments. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI. Mobile learning is becoming a part of many companies’ learning and development strategies. Mobile Learning.

Data-driven 127

Data-driven Big Data Interactive Recreation/Entertainment 127

Smart Data Collective

JANUARY 26, 2022

One of the biggest reasons that many people use AI is to improve their marketing strategies. A recent survey found that 64% of marketers reported that data-driven marketing strategies are more important than ever. There are a growing number of ways for marketers to utilize AI in their branding strategies.

Data-driven 90

Data-driven Marketing Visualization Recreation/Entertainment 90

datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

DataRobot Blog

APRIL 4, 2022

When this contribution is put against the marketing spend in the particular channel, it produces a reading on the highly coveted return on investment (ROI). ROI gives a standard interpretation of whether a marketing activity was profitable and to compare efficiency across media channels or campaigns. When can you give us the ROI?”.

Machine Learning 52

Machine Learning Sales Measurement ROI 52