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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

The evolution of BI and the self-service, data-democratized era we’re living in helped lay the groundwork, but only infusing analytics into workflows can take this to the next level. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper. Download whitepaper.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Price and Cost-Effectiveness: Cost considerations are critical.