Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions
Sisense
JUNE 22, 2021
The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets.
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