Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions
Sisense
JUNE 22, 2021
CE Strategy has been helping clients lean into this new paradigm in the world of data-led marketing and has expanded into other business units such as sales, operations, finance, and HR to provide companies with a holistic understanding of how business key performance indicators (KPIs) impact one another. “As
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