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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

CE Strategy has been helping clients lean into this new paradigm in the world of data-led marketing and has expanded into other business units such as sales, operations, finance, and HR to provide companies with a holistic understanding of how business key performance indicators (KPIs) impact one another. “As

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

The evolution of BI and the self-service, data-democratized era we’re living in helped lay the groundwork, but only infusing analytics into workflows can take this to the next level. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper. Download whitepaper.

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5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 100
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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Performance Evaluation. Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You may also reward top achievers and encourage your staff to perform better. Customer Retention Analytics.