Occam's Razor

MAY 5, 2016

And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. Sign up here: The Marketing-Analytics Intersect.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Most important KPI? Yada, yada, yada.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86