O'Reilly on Data

JULY 28, 2020

If you’re an AI product manager (or about to become one), that’s what you’re signing up for. In this article, we turn our attention to the process itself: how do you bring a product to market? In this case, the business probably got caught up in the hype about AI, but hasn’t done any of the preparation. Identifying the problem.

Marketing 362

Marketing Experimentation Metrics Testing 362

Occam's Razor

APRIL 13, 2015

Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Small data. " Right-time.

Marketing 166

Marketing Metrics Advertising Measurement 166