Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. Danger, Red, Yellow or Green).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns. Artificial Intelligence, Generative AI, IT Strategy, Microsoft, Predictive Analytics, Retail Industry, Vendor Management, Vendors and Providers

Sales 105

Sales Software Forecasting Statistics 105

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Source: RStudio.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

MARCH 29, 2021

If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle. Instead of looking at everything, you can identify which strategies offer the most valuable insights and set the rest aside.

Marketing 124

Marketing Metrics Descriptive Analytics Predictive Analytics 124

Smart Data Collective

JANUARY 26, 2022

As a result, big law firms have implemented data analytics a top-of-mind priority for in-house attorneys. What is Legal Analytics? Legal analytics is the process of implementing data into your decision-making on topics affecting legal forms and attorneys, like legal strategy, a matter of forecasting, and resource management.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Smart Data Collective

MAY 3, 2022

Then they will find ways to track prices with analytics and adapt their pricing strategy accordingly. As determinants of the pricing strategy, price points show their pros & cons and are often hard to properly assess. How Can Data Analytics Help with Creating a Pricing Strategy? What is this beast?

Data Analytics 91

Data Analytics Analytics Big Data Sales 91

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 117

Analytics Cost-Benefit Testing Dashboards 117