Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. segmentation on steroids).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MARCH 29, 2021

Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Marketing Analytics: Today’s Vital Skill.

Marketing 123

Marketing Metrics Descriptive Analytics Predictive Analytics 123

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns. Artificial Intelligence, Generative AI, IT Strategy, Microsoft, Predictive Analytics, Retail Industry, Vendor Management, Vendors and Providers

Sales 80

Sales Software Forecasting Statistics 80

Smart Data Collective

JANUARY 26, 2022

But with the latest technological developments like language processing, AI, machine learnings, legal professionals now have the tools to make data-driven decisions when formulating case strategies, estimating case results, and even gaining new clients. Predictive analytics. Increased Marketing Potential.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. Learning MATLAB is a great bonus for those who want to pursue a career in (academic) research.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

FEBRUARY 21, 2020

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. The rise of big data, and with it the rise of machine learning and AI, has also reduced the number of manual processes required in the financial industry. Customer Perks.

Big Data 120

Big Data Machine Learning Statistics Predictive Analytics 120