Occam's Razor

JULY 6, 2015

I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! There is a ton of pressure to show ROI, in 24 hours (!!). Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. If you can set up your email marketing and your marketing funnel to boost your CLV, then you can spend more on Google or Facebook Ads to get customers than your competitors can. From Fiction To Reality.

Sales 235

Sales Dashboards KPI Visualization 235

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. When can you give us the ROI?”. What is MMM?

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Smart Data Collective

AUGUST 21, 2019

Big data is especially important in the eCommerce industry, since the market is digital. Smart marketers will look at ways to utilize it. The global eCommerce market is estimated to grow to $24.3 Big data can play a huge role in marketing any of these products. billion in 2018. trillion by 2025.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Your audience may be upper, middle or line management, other departments in the company, coworkers, the client, potential clients, the government or another company in the same market.

Reporting 127

Reporting Visualization Dashboards KPI 127

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Add another 18 months or so for deploying ML apps in production that yield ROI.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66