Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. First, I blame the analytics vendors.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 7, 2019

2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ? Keep control of creativity, give up control of the creative.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. Other Campaign Tracking Metrics.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Smart Data Collective

OCTOBER 5, 2021

With multiple layers of the campaign to work through and various targeting metrics to consider, it’s easy to get it wrong and waste your budget. Luckily, there are plenty of online tools, and of course experienced marketing agencies, to provide you with a helping hand. Testing & Reporting: The Road to Continuous Improvement.

Analytics 119

Analytics Marketing ROI Testing 119

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Considering these criteria, we highly recommend FineReport , an enterprise-level reporting and dashboard software.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. CAO, and even where the CAO reports into a different organization. Yes, and no.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52