datapine

MAY 9, 2019

Data access, analytics, and presentation. Data dashboarding and reporting. 4) Data dashboarding and reporting. Building on our previous point, the fourth and perhaps most pivotal component of an interactive dashboard is the ability to continuously track, monitor, and report your data. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 7, 2019

2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ? Most TV campaigns are sold and bought based on reach (GRPs FTW!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Let's go!

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JUNE 6, 2007

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. How about Acme Benefits.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Smart Data Collective

AUGUST 31, 2021

There are a lot of very useful split-testing tools that use sophisticated big data algorithms to see which landing page elements work the best. Run A/B tests as often as possible. Are you performing split tests on your content? Luckily, you can split-test almost everything. Newscreed is a perfect example of this.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. CAO, and even where the CAO reports into a different organization. Yes, and no.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136