Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics.

Analytics 118

Analytics Marketing ROI Testing 118

Occam's Razor

JANUARY 7, 2019

I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI. Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! Focus on social media primarily as a paid media strategy.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Fruition Internet Marketing. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Andrew White

JANUARY 11, 2021

Storytelling is a nice one to use early on to test the approach. As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. See Where to Organize the Work of Data and Analytics.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52