Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 What is next-gen Marketing? billion by 2026.

Marketing 104

Marketing Data Analytics Analytics Big Data 104

Smart Data Collective

MAY 19, 2022

The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Does swapping out male model posters for cute animals triple sales? Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

MAY 16, 2022

Use analytics to optimize in-product ads. Digital marketing has tons of benefits, but don’t rule out offline marketing tools to drive customer engagements just yet. Data analytics can help optimize all of them! Data analytics tools help you assess your ROI across all of these platforms.

Data-driven 136

Data-driven Strategy Big Data ROI 136

Smart Data Collective

DECEMBER 2, 2021

Marketing via text messaging can do both. You will be a lot more successful with your marketing strategy if you are able to use big data to optimize your strategy effectively. There are a number of reasons that data analytics and AI are becoming so important to the future of SMS marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Price and Cost-Effectiveness: Cost considerations are critical.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52