Smart Data Collective

OCTOBER 2, 2019

By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Using these insights, you can decide which marketing activities to spend your resources on. By optimizing your marketing spend, you can focus your efforts on the most effective marketing strategies.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Smart Data Collective

AUGUST 31, 2021

This is where data-driven content marketing strategies can prove fruitful. Why You Need to Focus on Data-Driven Content Marketing. To make your brand recognizable and preferred by the target audience, you need to leverage big data to harness the power of content marketing. Run A/B tests as often as possible.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. To ensure optimal communication of data, professionals must carefully consider the nature of the information being presented and the intended audience.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). When you go to the interview, the hiring company will proceed to ask questions that test your competency in the listed job requirements. This is normal. Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. genetic counseling, genetic testing).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52