Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

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Smart Data Collective

JUNE 24, 2021

It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools. HubSpot has a list of content marketing analytics tools worth exploring , which include: HubSpot Marketing Analytics and Dashboard Software Google Analytics Buffer SimilarWeb Hotjar Semrush Moz.

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Smart Data Collective

SEPTEMBER 29, 2022

billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing. Data-driven email marketing strategies have very high ROIs.

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Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

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Smart Data Collective

DECEMBER 2, 2021

SMS Marketing Is Affordable and SMS Can Provide an Even Better ROI. Marketing to your customers via SMS is one of the cheapest forms of advertising, which is good news for small business owners operating on tight margins. You can use mass texting software to send text messages to your customer list for just pennies per message.

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Data-driven Marketing Strategy Advertising 99

Sisense

JULY 1, 2021

Human thinking will revolve around creating and controlling models, since applying analytical judgment about how and when to use models is still a uniquely human ability. Scott sees the current decade as “ the age of the augmented marketer.” Powering up the marketing toolkit. Cultivating a strategic approach.

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