Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 95

Marketing Analytics Marketing Data-driven Analytics 95

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. But statistically speaking, the odds are not in every entrepreneur’s favor. Companies with well-thought out data strategies are likely to beat the odds. This is where next-gen marketing comes into the picture.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. This is where data analytics is going to come in handy. You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134

FineReport

APRIL 3, 2024

Data Visualizations: From basic line and bar charts to advanced bubble charts and heat maps, dashboards feature a variety of data visualizations to showcase diverse performance metrics and statistics effectively. Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52