Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

SEPTEMBER 29, 2022

billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing. Data-driven email marketing strategies have very high ROIs.

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Data-driven Marketing Strategy ROI 129

Smart Data Collective

JANUARY 19, 2022

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big data can be very valuable for product marketing.

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Consulting Data-driven Marketing Strategy 96

Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 billion by 2026.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Those insights need to be presented in a format that is easy to conceptualize.

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Dashboards Metrics Marketing Key Performance Indicator 90

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

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Analytics Marketing Sales Analytics Technologies 101

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. There are many benefits to industries that implement AI; healthcare, finance, communications, retailers, and even art companies are making use of the technology.

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Marketing Advertising Big Data ROI 89

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

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Analytics Cost-Benefit Testing Dashboards 114

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). So, why are you spending all that money?

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Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy?

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Data-driven Strategy Big Data ROI 136

Smart Data Collective

DECEMBER 2, 2021

More companies are using SMS to expand their reach and capture a larger share of the market. They can be a lot more effective with these strategies if they embrace data analytics, AI and other similar technologies. Big Data is Invaluable to the Future of SMS Marketing.

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Data-driven Marketing Strategy Advertising 99

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

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Marketing Experimentation Marketing Analytics ROI 52

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. billion on marketing analytics in 2020 alone. Every part of the business is affected by technological advancements, from how we present and scout to how we complete transactions. This is where data analytics is going to come in handy.

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Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

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Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

AUGUST 31, 2021

Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic. However, big data technology can be just as important in the arena of content marketing.

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Data-driven Marketing Big Data Advertising 122

Occam's Razor

JUNE 7, 2017

How is that acceptable ROI from your investment in a 5 person Social Media team, a Social Media Agency, a Social Media analytics tool, a Social Media auto-posting tool and more? Could you not get 100x ROI from the 0.25 Bonus Read: Artificial Intelligence: Implications On Marketing, Analytics, And You ].

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Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Evaluate the pricing structure against features and potential ROI. Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency.

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Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

So the material is not designed for IT – but spans business and technology. The fill report is here: Leadership Vision for 2021: Data and Analytics. How do you think Technology Business Management plays into this strategy? D&A is not a technology thought it does use technology. Product Management.

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Data Analytics Analytics Data-driven Finance 52