Analytics Vidhya

JUNE 17, 2023

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

Data Science 298

Data Science Marketing Predictive Modeling Statistics 298

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 74

Marketing Management Optimization Cost-Benefit 74

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smarten

MAY 17, 2019

To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Marketing Optimization.

Predictive Analytics 51

Predictive Analytics Marketing Analytics Predictive Modeling 51

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Hire an experienced statistician to be a part of your analytics team. The Step Change Marketing Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Source: mathworks.com.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

DataRobot Blog

AUGUST 23, 2019

Using this data, we built a historical dataset containing past results, current Elo scores (both overall and surface-specific) and tournament information, then used DataRobot to determine the best model and predict the probability that a player would win a set. Andrew received his Ph.D.

Predictive Modeling 52

Predictive Modeling Modeling Marketing Analytics Data Science 52