Marketing Marketing Analytics Publishing ROI 
Smart Data Collective
JANUARY 19, 2022
Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Switching gears, here are ten things to obsess about to collectively deliver a step change via your Marketing game this year….
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Smart Data Collective
MAY 19, 2022
billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. This is where data analytics is going to come in handy. Companies spent $2.8
Smart Data Collective
AUGUST 31, 2021
Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.
Andrew White
JANUARY 11, 2021
This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here.
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