Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. It is better than the observed data from CI vendors because this data comes from the same tags as you are using on your own website from the vendor you use. So we are better at acquiring irrelevant traffic.
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