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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. After all, the Internet can break a business very quickly! The Marketing Book.; Oxford, UK.

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What is a Scrum master? A key role for project success

CIO Business Intelligence

Scrum Alliance, established in 2001, is one of the more influential organizations in the agile community. Project management offices (PMOs) or product development departments within many business sectors hire Scrum masters to streamline their software development processes.

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Microsoft faces new antitrust complaint over cloud software licensing in Europe

CIO Business Intelligence

The first step in that procedure is to determine whether Microsoft holds a dominant position in the market the complaint concerns. In 2004 the company paid a $611 million fine after the Commission found it guilty of illegally bundling media player software with Windows XP (launched in 2001), and then $357 million in 2006 and another $1.3

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IT leaders adjust budget priorities as economic outlook shifts

CIO Business Intelligence

Analyst firm IDC expects more of a moving target on tech budgets due to market volatility, the strength of the US dollar, inflation rates, and continued slow global growth due to economic drag by China and other key countries. They recognize the value you provide, and IT budgets won’t be affected in the same way they were in 2009 and 2001.”.

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