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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. After all, the Internet can break a business very quickly! The Marketing Book.; Oxford, UK.

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A history of tech adaptation for today’s changing business needs

CIO Business Intelligence

The company has been on a continuous journey to adapt its internal and external processes to new business needs and opportunities since 2001.” Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”

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Generative AI & data: Potential in cybersecurity if the risks can be curtailed

CIO Business Intelligence

Artificial intelligence (AI) in 2023 feels a bit like déjà vu to me. Back in 2001, as I was just entering the venture industry, I remember the typical VC reaction to a start-up pitch was, “Can’t Microsoft replicate your product with 20 people and a few months of effort, given the resources they have?”

Risk 136
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IT pros say tech budgets to stay strong, but mainly for big companies

CIO Business Intelligence

Companies that did so in 2001 and 2008 were frequently punished for it by the market. Hence, larger businesses , particularly those that have already weathered past economic crises, tend to be much more likely to either maintain their IT spending levels or even to increase them during economic headwinds. t spur IT cutbacks.

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What is a Scrum master? A key role for project success

CIO Business Intelligence

Scrum Alliance, established in 2001, is one of the more influential organizations in the agile community. Project management offices (PMOs) or product development departments within many business sectors hire Scrum masters to streamline their software development processes.

Software 125
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Microsoft faces new antitrust complaint over cloud software licensing in Europe

CIO Business Intelligence

The first step in that procedure is to determine whether Microsoft holds a dominant position in the market the complaint concerns. In 2004 the company paid a $611 million fine after the Commission found it guilty of illegally bundling media player software with Windows XP (launched in 2001), and then $357 million in 2006 and another $1.3

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IT’s ‘war for talent’ is a losing battle

CIO Business Intelligence

In his 2001 best-seller, Good to Great: Why Some Companies Make the Leap and Others Don’t , author Jim Collins reminds us that “Great vision without great people is irrelevant.” Every year, lack of critical IT skills is blamed for failure to deliver the full promise of IT investments. Talent matters — but is ‘war’ the right metaphor?

Strategy 145