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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001).

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What is a Scrum master? A key role for project success

CIO Business Intelligence

Scrum Alliance, established in 2001, is one of the more influential organizations in the agile community. This can include software, healthcare, aviation, technology, engineering, construction, real estate, publishing, financial, marketing, manufacturing, education, insurance, government, and others. Manage project quality parameters.

Software 109
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IT leaders adjust budget priorities as economic outlook shifts

CIO Business Intelligence

Analyst firm IDC expects more of a moving target on tech budgets due to market volatility, the strength of the US dollar, inflation rates, and continued slow global growth due to economic drag by China and other key countries. They recognize the value you provide, and IT budgets won’t be affected in the same way they were in 2009 and 2001.”.

IT 131
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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

The problem with this approach is that in highly imbalanced sets it can easily lead to a situation where most of the data has to be discarded, and it has been firmly established that when it comes to machine learning data should not be easily thrown out (Banko and Brill, 2001; Halevy et al., In their 2002 paper Chawla et al. References.

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Data Science at The New York Times

Domino Data Lab

When he retired in 2009 he had some time on his hands. I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said. In 2001, Bill Cleveland writes this article saying, “You are doing it wrong.”