article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Like any other marketing strategy, you must measure email performance. Most email marketers display this data on their dashboards. Incorporate the following four data analytics strategies into your email marketing campaigns for improved results: 1.

Marketing 119
article thumbnail

Clean Harbors’ CIO: Hybrid approach to the cloud is a win-win

CIO Business Intelligence

Our strategy in taking a hybrid approach has provided the agility we need to do advanced services in the cloud as we go through our digital transformation,” says Gabriel, who joined the company in 2001 and was promoted to executive vice president and CIO of Clean Harbors in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program.

Marketing 126
article thumbnail

Common Problems With CPM Software

Jet Global

CPM is not a strategy itself. Instead, it deals with how to communicate and execute your business strategy, usually by establishing specific performance metrics and standardized processes to evaluate and promote performance across the company. The term originated with Gartner, the global research and advisory firm , back in 2001.

article thumbnail

Data Science at The New York Times

Domino Data Lab

In 2001, Bill Cleveland writes this article saying, “You are doing it wrong.” ” Suddenly we had a full on backend team that was going to hit our API and then turn it into an ad strategy, and now you can go sell premium ads based on how an article makes you feel. We can monetize that.” We’re using Chartio.