Remove 2006 Remove Cost-Benefit Remove Marketing Analytics Remove ROI
article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost.