Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 107

Marketing Analytics ROI Data-driven 107

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Analytics 121

Analytics Marketing ROI Testing 121

Smart Data Collective

MARCH 30, 2022

Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics.

Analytics 117

Analytics Cost-Benefit Testing Dashboards 117

Smart Data Collective

JUNE 25, 2021

Marketing metrics dashboard: A reporting tool displaying marketing analytics, KPIs, and metrics using data visualizations is a marketing dashboard. These dashboards are designed to provide teams with a real-time window into marketing performance.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

Occam's Razor

JANUARY 7, 2019

The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100