CIO Business Intelligence

MAY 16, 2022

ITIL’s systematic approach to IT service management (ITSM) can help businesses manage risk, strengthen customer relations, establish cost-effective practices, and build a stable IT environment that allows for growth, scale, and change. For more information on the benefits of the latest version of ITIL, see “ ITIL 4: ITSM gets agile.”.

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Social media continues to be ROI positive on the long run if you are willing to invest in conversational marketing. But, more than that, the cost of providing digital only services (like photos, or literally anything in the cloud) is extremely low.

Metrics 155

Metrics Reporting IT Advertising 155