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CIOs eager to scale AI despite difficulty demonstrating ROI, survey finds

CIO Business Intelligence

Additionally, traditional security measures often fall short of addressing the unique demands of AI technologies. The ROI dilemma IT leaders also face the ongoing challenge of demonstrating and calculating the return on investment (ROI) of technology initiatives.

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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

One of the biggest benefits involves using machine learning to improve the performance of their social media marketing strategies. How Can Machine Learning Boost Your Social Media Marketing ROI? In this article, we will discuss a few of the many benefits social media can provide for your company and how machine learning can help.

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CIOs not entirely sold on generative AI copilots

CIO Business Intelligence

A new breed of AI assistant has set its sights on the enterprise user in recent months, with Microsoft and other vendors promising huge productivity gains that offset the cost. Its Copilot for Microsoft 365, a high-profile offering among the growing list of AI agents, costs $30 per seat per month, with a 300-seat minimum. No,” he says.

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What’s Your Data Governance ROI? Here’s What to Track

Alation

The role of monitoring, measuring, and metrics So, you’ve got the first step done; you’ve implemented data governance and everyone in your organization is on board. But, only 50% of leaders surveyed said that they measure their data governance systems at all. Success can evolve over time – and with it what you measure.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. Register today!

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How to get your CFO to buy into a better model for IT funding

CIO Business Intelligence

And they want to know exactly how much return on investment (ROI) can be expected when IT leaders make technology-related changes. CFOs have grown comfortable with the traditional project-based approach, through which they believe they get a better handle on spend certainty and a better sense of ROI.

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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. This is one of the many benefits of big data in marketing. Cost-Effective Impact: Building trade show booths and installing them may be expensive projects.