At a loss for data project ROI? Evaluate it like a product
CIO Business Intelligence
APRIL 18, 2022
In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. He and his wife, Edwinna Dunn, own Dunnhumby, a global customer data science company that helped Tesco create its Clubcard, the world’s first supermarket loyalty card. That doesn’t mean all data products need to be focused on selling data.
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