Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We wonder why data people are not loved. :). Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Alation

OCTOBER 12, 2022

It is important to take into account that not all numeric data can be part of a calculation or aggregated. These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? Data leaders at retailers can use these insights in many ways.

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. That is as simple as it gets. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Domino Data Lab

JULY 22, 2019

Now, Google is spending what, 10 figures marketing TensorFlow? One application of this is regarding data governance. But in terms of the sophisticated companies using data science, they’re leaning more on their data science leads in lieu of their product managers. Five years ago, people laughed. I don’t know.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109