Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Alation

OCTOBER 12, 2022

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Measures of central tendency. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Enjoy it.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155