Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. We move to the custom data puking (CDPs) stage. Digital Analytics Ecosystem: The Inputs. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

The Unofficial Google Data Science Blog

APRIL 17, 2017

Our team of data scientists and software engineers in Search Infrastructure was already engaged in a particular type of forecasting. First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155