Occam's Razor

JANUARY 12, 2015

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. While there are no such things as blessed KPIs everyone must follow – because everyone is not executing the exact same strategy -, some metrics can never be KPIs. Your digital analytics tools are full of metrics. Averages this. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. They can arise from data collection errors or other unlikely-to-repeat causes such as an outage somewhere on the Internet.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Alation

OCTOBER 12, 2022

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Measures of central tendency. Percentages.

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. We wonder why data people are not loved. :).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets.

Metrics 155

Metrics Reporting IT Advertising 155