Alation

OCTOBER 12, 2022

It is important to take into account that not all numeric data can be part of a calculation or aggregated. These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. What Is Quantitative Data Analysis? For a refresher on hypothesis testing, this cuemath summary is very helpful.).

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155