2006, Data Collection, Reporting and ROI

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection.

Metrics

Metrics Reporting IT Advertising

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) strategies).

Marketing Analytics

Marketing Analytics Marketing Analytics Measurement

Data Leaders Brief

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

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