CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. times more likely when they demonstrated ROI on their BI or data analytics investments. It could be a dataset, an ML model, or a report. A framework for data project ROI. Humby had bona fides to make that claim.

ROI 116

ROI IT Dashboards Sales 116

CIO Business Intelligence

MAY 16, 2022

The two bodies formed an alliance at the end of 2006 to further IT service management. Corporations and public sector organizations that have successfully implemented ITIL best practices report huge savings. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years.

IT 105

IT Cost-Benefit ROI Risk 105

CIO Business Intelligence

MARCH 15, 2022

Now deputy CIO for shared services at the US Department of Commerce and CIO for the Office of the Secretary, Anderson reports to the department’s global CIO and says he wants to eventually move into the senior-most IT position, ultimately at a Fortune 500 company, seeing that as a way to have “a larger impact.”. It yields business value.”.

Enterprise 126

Enterprise Technology Data-driven ROI 126

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. We are using Compete for below report, you can get a similar one in SimilarWeb (see what I did there? :)).

Metrics 155

Metrics Reporting IT Advertising 155