2006 Data Warehouse Measurement Metrics 
Occam's Razor
FEBRUARY 7, 2011
But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. Please see the advice above.
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. You'll use Excel or a simple database (or possibly the data warehouse versions of Omniture, CoreMetrics, WebTrends). <sidebar>
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