Domino Data Lab

APRIL 3, 2019

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Most of the data management moved to back-end servers, e.g., databases. So we had three tiers providing a separation of concerns: presentation, logic, data. Data is on the move. Cynical Perspectives.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. For AdWords accounts that are linked to Google Analytics in very rare cases it happens that "click" data is available from AdWords for certain keywords but there is no Visit data available in Google Analytics. because the data is so very not available. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. As dutiful Reporting Folks we will send this table out to reflect performance of that campaign. This is rarely the case.

Measurement 87

Measurement Metrics Advertising Marketing 87