Occam's Razor

MARCH 23, 2021

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. The first component is a gloriously scaled global creative pre-testing program. Matched market tests.

Analytics 131

Analytics Scorecard Strategy Testing 131

The Unofficial Google Data Science Blog

APRIL 23, 2024

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). However, joint optimization is possible by increasing both $x_1$ and $x_2$ at the same time.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

O'Reilly on Data

JULY 25, 2023

To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.

Consulting 246

Consulting Interactive Software IT 246

IBM Big Data Hub

FEBRUARY 6, 2024

Internet companies like Amazon led the charge with the introduction of Amazon Web Services (AWS) in 2002, which offered businesses cloud-based storage and computing services, and the launch of Elastic Compute Cloud (EC2) in 2006, which allowed users to rent virtual computers to run their own applications.

Cost-Benefit 99

Cost-Benefit Digital Transformation Software Modeling 99

Occam's Razor

DECEMBER 12, 2011

A/B & Multivariate tests are a good option. Try, test, measure, be rich. Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) What key performance indicators are optimal for you? Here's how that picture might look like (from a post I wrote in July 2006!)…

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

The Unofficial Google Data Science Blog

MARCH 31, 2016

Column "a" is an advertiser id, "b" is a web site, and "c" is the 'interaction' of columns "a" and "b". $y$ both L1 and L2 penalties; see [8]) which were tuned for test set accuracy (log likelihood). These large timing tests had roughly 500 million and 800 million training examples respectively. hi-fly-airlines 123.com

Modeling 40

Modeling Statistics Advertising Testing 40