Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. It will never be a KPI. Averages this.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Jet Global

NOVEMBER 23, 2020

The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Don’t get buried in data while tracking KPI numbers.

KPI 52

KPI Finance Dashboards Data Processing 52

Occam's Razor

MARCH 22, 2011

See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. And that is exactly the problem when you present conversion rates (also pathetically low on every single website on the planet) and other such metrics. Resist the urge to turn everything into an average, percentage, ratio or a compound metric. Makes sense?

Measurement 87

Measurement Metrics Advertising Marketing 87